Insights / Edgbaston Stadium partners with Drax

Drax partnership with Edgbaston Stadium reinforces sustainability goals

14th April 2021

Edgbaston Stadium has renewed its Official Energy Partnership with Drax. This makes sure we continue to power the iconic Birmingham venue with 100% renewable source electricity.

Drax and Warwickshire CCC began their supply partnership in late 2018 as part of the stadium’s ambition to be the greenest and most sustainable cricket venue in the United Kingdom.

The partnership has developed to secure a three-year renewal. This means that Drax can take advantage of Edgbaston’s extended 21-day programme of Major Match Cricket across the period.

Ben Seifas, Commercial Partnerships Manager at Edgbaston Stadium, said: “We’ve made good progress on our sustainability goals in recent years by having a clear focus on reducing our carbon footprint and by minimising waste in our stadium operations.

“Working with Drax to ensure that we are completely powered through renewable sources has played a big part. We’re committed to building on this and working with our fellow commercial partners on sustainable opportunities, and with our energy consultants Amber Energy to identify ways in which we can make further efficiencies in our consumption.”

The three-year partnership agreement will give Drax dedicated branding on Edgbaston’s five unique e-shaped floodlights as well as within the stadium bowl. The agreement also secures match day hospitality and a business conference in Edgbaston’s function suites in each of the three years.

Rob Milloy, Sales Director, Drax Customers, said: “Edgbaston Cricket Ground’s decision to renew its partnership with Drax is a testament to the quality of service provided and our collaborative approach to delivering businesses with zero carbon solutions. Since making the move to us three years ago, we’ve supplied the ground with more than 3.8 GWh of renewable electricity, enough to power more than 1,000 UK homes for a year. This has helped Edgbaston to meet its sustainability goals.”

Edgbaston Stadium unveiled its Pledge in 2019 to support its goal of becoming the most sustainable cricket venue in the United Kingdom.

Operational changes have included the installation of public water fountains around the venue, plus compostable food and drink packaging. It’s even led to Warwickshire and Birmingham Bears playing in shirts made of a bamboo-mix material. Replica shirts made of the same material are also available to fans.